Find real insights in member feedback.
About Superfund Listening
The superannuation industry is changing, and member experience is more important than ever. Funds must become even more focused on fund members – understanding their attitudes, satisfaction, motivations and choices.
Achieving future fund growth requires a deep understanding of members and the right tools to bring this knowledge to bear in everyday decision making. Superfund Listening is the tool to do this: empowering you to manage your own member insights program end-to-end. It’s been specifically designed for superannuation funds based on best practice.
Superfund Listening captures insights from every touchpoint in the member journey to power your fund’s success.
Pre-defined online surveys based on best practice
Easy CRM integration to connect your workflow and connect the dots
Simple dashboard reporting to drive action
Built-in case management to identify and resolve at-risk members
Superfund Listening gives you member and market metrics on:
Fund brand health
The health of your brand in the market compared to competitor funds
Reasons for joining
and leaving the fund
Contact experiences online and in the contact centre
Member experiences of being supported in your contact centre
Experiences with your website from members and prospective members
questionnaires are based
on industry best practice
in superannuation insights
programs – no need to
reinvent the wheel.
your fund’s brand look and
feel to maximise member
engagement with your
helps you to pro-actively identify
and resolve situations where
members are at risk
of leaving the fund
listening posts on market level
feedback and at key member
touchpoints in one program.
engagement technology to
engage members in shorter
feedback experiences that
generate richer insights.
Who is Superfund Listening for?