Superfund Listening™
Find real insights in member feedback.

About Superfund Listening

The superannuation industry is changing, and member experience is more important than ever. Funds must become even more focused on fund members – understanding their attitudes, satisfaction, motivations and choices.

Achieving future fund growth requires a deep understanding of members and the right tools to bring this knowledge to bear in everyday decision making. Superfund Listening is the tool to do this: empowering you to manage your own member insights program end-to-end. It’s been specifically designed for superannuation funds based on best practice.

Superfund Listening captures insights from every touchpoint in the member journey to power your fund’s success.

Pre-defined online surveys based on best practice

Easy CRM integration to connect your workflow and connect the dots

Simple dashboard reporting to drive action

Built-in case management to identify and resolve at-risk members

With survey options for every stage of the member lifecycle, Superfund Listening gives you everything you need straight out of the box to capture insights that generate real value for your fund and members.

Superfund Listening gives you member and market metrics on:

full brand health

Fund brand health

The health of your brand in the market compared to competitor funds


Reasons for joining
and leaving the fund

Contact experiences online and in the contact centre

Member experiences of being supported in your contact centre

short duration surveys

Experiences with your website from members and prospective members

How is
Superfund Listening

Who is Superfund Listening for?

Any superannuation fund that needs to understand its members and prospective members to generate commercially valuable insights for fund growth.