Find real insights in member feedback.
Superfund Listening will support your fund’s understanding of the market and members and help you meet member needs.
It generates rich, deep insights from your members’ feedback to drive action and demonstrable ROI.
With Superfund Listening you will:
Lower the cost of insights – using one single, cost effective solution for all of your insights needs
Make better and quicker decisions by being able to access and act on insights in real-time
Understand where to prioritise your effort and resources so they are used for best effect
Better understand your market position to maximise your member acquisition activities
Reduce fund attrition by being able to immediately act on at-risk customers
Optimise your marketing and communications strategy by having a clear line of sight on what motivates members
Superfund Listening delivers the following functionality out of the box:
Online Survey templates:
– Brand health (member & market)
– Funds in (why members join)
– Funds out (why members leave)
– Contact centre experience
– Website experience
to trigger member surveys and connect the dots
Panel survey delivery
from fund industry employees
to visualise KPIs and other strategic data for your fund at a glance.
to help you easily identify and resolve at-risk members
Text analytics engine
and conversational engagement technology
• Implementation project planning and support
• Questionnaire customisation services (on request)
• Quarterly reporting
• Analytics bureau service
• Technical support for internal clients and members
To see Superfund Listening in action