Superfund Listening™
Find real insights in member feedback.

Superfund Listening will support your fund’s understanding of the market and members and help you meet member needs.

It generates rich, deep insights from your members’ feedback to drive action and demonstrable ROI.

With Superfund Listening you will:

lower the costs

Lower the cost of insights – using one single, cost effective solution for all of your insights needs

Make better and quicker decisions by being able to access and act on insights in real-time

Understand where to prioritise your effort and resources so they are used for best effect

driver modelling

Better understand your market position to maximise your member acquisition activities


Reduce fund attrition by being able to immediately act on at-risk customers

Optimise your marketing and communications strategy by having a clear line of sight on what motivates members

Superfund Listening delivers the following functionality out of the box:

Online Survey templates:

– Brand health (member & market)
– Funds in (why members join)
– Funds out (why members leave)
– Contact centre experience
– Website experience

CRM integration

to trigger member surveys and connect the dots

panel survey delivery

Panel survey delivery

from fund industry employees

Pre-designed dashboards

to visualise KPIs and other strategic data for your fund at a glance.

case management

Case Management

to help you easily identify and resolve at-risk members

text analytics engine

Text analytics engine

and conversational engagement technology

Additional services available to support Superfund Listening include:

• Implementation project planning and support
• Questionnaire customisation services (on request)
• Quarterly reporting
• Analytics bureau service
• Technical support for internal clients and members

Superfund Listening - Book a Demo

To see Superfund Listening in action